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![]() To beat your competition,
you have to use little techniques that will make
you stand out. There are numerous techniques and ideas you can use,
but I'm going to show you five important techniques that will help you take
your competition by surprise.
To increase the amount of orders you receive, can be done by changing
the price you charge. For example, you sell a book for $10. Instead of
charging $10 to the customer, charge $9.99 or $9.95. In some cases
you can even go up. For example, you could sell a book for $19.95
instead of your original price of $18. Even though this price is higher,
you can still receive the same amount of orders or maybe more! The
reason why is people will look toward the whole dollar and will not include
the cents in their mind. If you are selling something that is $10, a $9.95
price tag just sounds better even though it is only five cents cheaper.
This is not a very big change, but it can really help close the sale.
Another technique is you can use power words. What I'm talking about is
words like most powerful, fastest, cheapest, smallest, etc. These types
of words usually get more attention, because they are supposedly better
than the competition. A good example is motor companies. They can run
an ad and say a particular vehicle is the most powerful, roomiest, and fastest
car in its class. They are able to say this because of the keyword "in its class".
But what people like and want to hear are the power words. The most
powerful, roomiest and fastest car. So when the customer searches for a new
vehicle, they will have those ideas in their head, which might be the deciding
factor on what vehicle they purchase.
Offering a time-limited special might decrease your profits or take more
time but can give you great success. This extra offer can be savings,
free shipping, or an extra-added product or service to the item they
are purchasing. You need to find something that you can offer that is
related to your original products or service. I would find something that
is as cheap as possible, if not free. Also, put a time limit on this special
offer you are giving, because it makes the customer act now, and does
not give them time to check out your competition.
Upgrading your service or products can be very helpful. Try to add new
improvements to your products or service and tell your customers what
you have done. This will show the customer that your company is
determined to keep your service or products up to date with the competition.
It will also let them know of all the new features you have added and can
be one of the deciding factors they pick in choosing you over your
competition.
One idea very few companies implant is selling a product or service to
sell your main products or service. Let's say your main business is the
web hosting industry. You can offer a web site's submission service that
will help people promote their web site. People will be paying you for
this service and you will also have their contact information to offer them
your web hosting service. Your web site submission service might not
bring in a big profit or none at all, but it is targeted to your main business
and will give you free leads to new potential customers. You might even
want to offer the submission service for free to get more leads.
------Article by Curtis Stevens, with Simple Solutions. Offering web hosting capabilities, ecommerce solutions and domain name services, Simple Solutions can help you get setup or transfer your online storefront within a matter of hours from now. Get your very own web site today, because Simple Solutions is your simple and risk free solution! More Information: www.1simple.com/ - sales@1simple.com
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The opinions stated in this article are strictly opinions of the author and do not necessarily reflect the opinions of Eclipse E-zine. If you would like to write an article for Eclipse, please contact us!
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