Question:
I've been designing web sites and printed materials for a few years now and rather recently I have been approached to develop e-commerce sites. What kind of tools do I need for that? Do I need my own server to set up the database? etc?
-submitted by Rushmedia
Answer: First of all, setting up an e-commerce site
can be very frustrating when you are working with more than one person on
the project. The more people you have working together, isn't always an
easy task, and can take forever to complete. Something like- "too many cooks
in the kitchen". Second, you need to establish how much your client's
budget is. If you have to make a proposal, and you don't know what the
budget is, then you have to consider YOUR budget. You should know your
client enough to see how serious they are about their web site. Would a
thousand dollars scare them, would five thousand? There is such a wide
range of setting up new e-commerce sites, you would fall over dead trying to
figure them all out. I don't think running out and buying a new server is
such a good idea, because you can spend anything between 1,000-10,000 on a
new system(maybe more)! We just purchased our own server, but in the past
we relied on hosting with an Internet Provider to meet our needs. Even if
our client base reaches 1,000, we don't NEED our own server. It is nice to
have your own, but if you can't find five good reasons why, then hold off.
By all means, if you have a lot of money to spend, sure go for it! There
are a few other things besides the initial purchase of a server. You have
to get it on a network somehow. We still host our server with an Internet
Provider, but we have an actual machine on their network. For a hosting
fee, they let it sit on their network. We still have to maintain it, and if
it breaks, we fix it. You should keep in mind, that there are some ISP's
that will maintain it for you. If you have a Network Admin handy, then by
all means, maintain it yourself. It is a lot cheaper! You may have trouble
finding an ISP that will host your server. Try locally if you plan on
buying a server. Having your own server, means you can check your mail, host
your clients, Impress your friend,etc.
Just because you have a server, doesn't mean it is ready for a secure site.
You need to have a digital certificate. This is meant to protect your
software from tampering after publication, ensure software came from a
software publisher, and to guarantee the identity of a remote computer.
Basically, it lets your client's customers know that you are safe to do
business with. Some ISP's will let you use their secure server even if you
have your own server.
Next, you need to find out if your client wants to have a shopping cart. A
shopping cart is software, that acts like a shopping cart you would use at
the store. You can add things to your basket, take things out, and it will
calculate the total of all your items. This builds a professional image to
your client's customers. There are ways of getting around a shopping cart
by using forms, but the calculation will not work.
Shopping carts come in two ways. Software or Vendors. Software must be
purchased, and run on your server. Vendors are companies that run the
shopping cart software on their server, and you can use their server space
to host your cart. Most of the time, this isn't the entire site, just the
items in your store.
You can always fall back on the ISP thing. Try to find an ISP that will
give you an allotted amount of space for a certain price. (by the way we do
that kind of thing, sorry sales pitch) That way, you have no problems
maintaining anything except the person maintaining your site. Sometimes
pointing fingers isn't the easiest solution, getting back to another cook in
the kitchen theory. If you go this route, try to get a fair price, so you
can mark it up a bit, to make money for maintaining the maintainer. Check
around, and don't always go for the cheapest host! Find out what kind of a
network they are running. Check to see how much they are concerned with
you. Do they pay attention to your needs?
Sometimes, the amount of space will determine what you need to do to start
up an e-commerce site. Don't over spend on things you don't need. Don't
worry about building a database, unless you need to. Some shopping carts
are so advanced, you don't need to do anything except add the data into it.
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