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![]() A typical modern day Male/Female bar scene conversation . . .
Who knows anymore. The world is filled with millions claiming the title
of web designer, web master, web guru, web consultant and the most
abused, web developer. What a horrible mess we have gotten into here.
Everyone from my next door neighbor to Clement Mok (if you don't know
who he is, you don't deserve a title) claims some sort of glorified
title with the word web in front of it, but "what the hell is that?"
In my case, any title I would claim would be derived from my background,
work experience, knowledge and what I have proven success doing. My title
should be substantiated in the above. Otherwise, I deserve no title.
So, I personally have a list of clients that I perform tasks for that
are internet related. I build them web sites. I updated their web sites. I
make stunning images for these web sites. I tell them what to name their
website.
My title must be web something, right?
The problem is that I also perform other functions for them. I recommend
software. I find ad revenue for their publishing efforts. I partner them
with other related industries. I teach them how to write effective
email. I teach them how to market themselves.
My title must be consulting something, right?
Oh, I also have over 3 years experience working for an advertising
agency. 2 years experience in freelance design and a degree in the
visual arts, as well.
Nope, my title must be designer.
You know what? Now that I think about it, I also write nifty little
opinion and marketing articles so I probably should use the title of
Marketing Specialist.
Ask yourself "what do I really do?" Answer it honestly and then ask
yourself, "what have I done that was successful?" or even "what's my
background ?"
If you have never done this or no one has ever put you in the situation
to answer these questions, it is my turn to kick you in the pants and
make you.
No more B.S!!
No more empty claims!!
Just some reality.
It may be that nothing you have done has been a success, you have no
background and you just want to be loved. Well,TOUGH!! listen to a
snippet of analogy. <analogy> If you were a determined shoe salesperson
and you couldn't sell, you would be best advised to seek a new
profession. The salesperson may also realize that what he/she really
does is sell shoes not make them. If he/she wanted to make the shoes
they may also want to seek a new profession. Lastly, if the salesperson
never sold shoes before, he/she may or may not be a natural. There can
be no way to determine the qualifications of this person other than
seeing what other experiences they have had success in. Maybe they have
no knowledge of shoes but they worked well at the customer service desk
at the local bank. Well, they are probably good with people, but will
they be able to be successful at selling shoes. WHO KNOWS?! If you
aren't experienced, don't claim to be.
</analogy>
This new media era has given way to a trend of titling in order to
profit. This really disturbs me. Please quit the title abuse and just be
happy doing what you do best, whatever that may be. It's so much easier
to work for an ISP that doesn't claim to be a web designer or a
webdesigner who doesn't claim to be a programmer. Specialists!! Just do
what you do best...!!
Do people/companies who know how to build a website (my mom can do this)
deserve to claim to be web developers? Do people/companies who know
where the register button is on Yahoo! (my mom can do this too) deserve
to claim that they offer marketing/advertising services? What do these
mean to you??
What do you do? What have you done? Are you new to the game??
-Anonymous
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